Case Studies


 

PediaQ: Strategic PR Management

In May 2015, we were tasked with the development & execution of a public relations strategy to include strategic development for future market openings or new business goals, including investments. As of today, PediaQ has secured $6.2M in investment, $4.5M in the Summer of 2016 alone as well as expanded to multiple different markets including, Houston, Austin and 25 cities within North Texas. They will be expanding to the East and West coast late 2016. 

We've orchestrated over 30+ articles for them and counting. A few articles are listed below: 


Mend: Acquisition

In October of 2015 Mend was acquired by Children's Health Systems of Texas. They desired a strategic growth plan to add new markets, re-brand and use new external marketing and advertising resources. Our engagement includes: 

  • Plan for 6-10 new markets in 3 months

  • Brand assessment

  • New budget allotment

  • National public relations coverage

  • Hiring an ad agency

  • Tripling awareness metrics

  • Improvements & new additions to technology

Texas startup Mend is an on-demand healthcare company. Mend brings affordable, on-demand urgent medical care to you and your family at the touch of a button. It’s professional healthcare in the comfort and convenience of your home, office or hotel. No waiting rooms, no germ-filled offices, no outrageous bills or hidden fees. 


BETHESDA ROW: EVENT SPONSORSHIP STRATEGY

Created an event sponsorship strategy from the ground up for Bethesda Row's marquee event, The Front Row. We were able to secure partners such as; Bravo, Gilt, DC Magazine, Skinnygirl Cocktails, Uber, Google, Drybar and more totaling over $50k in products and monetary value for the weekend Spring event. 

Gilt City: event expansion strategy

Gilt City’s ‘Better Than Backstage’ events are quintessential, music-centric, urban festival parties: a fashionably chic crowd, beautiful venue, live musical performance with the festival’s finest talent, great food and flowing cocktails.

This unique event experience allows our partners to showcase their brand to Gilt’s coveted audience in an exclusive, yet casually cool environment. With intimate live concerts, settings that lend to organic talent and guest interaction and gift bags fit for rock stars, these can’t miss Gilt City festival bashes are more fun than backstage.

Our engagement: 

  • Expanded the series to 3 new markets (Chicago, New York, LA) in one year 
  • Increased overall event strategy to attract a new market in each location
  • Secured over $1.5M in partnership deals 

Full Cycle: New Market Development

California spinning brand Full Pscyle expanded to Chicago, IL in the Spring of 2013. I was tasked with building out their expansion strategy, creative marketing solutions and public relations before their Fall opening. 

  • Created a Lollapalooza pop-up shop securing numerous celebrities to come get pscyc'd before Lollapalooza. Over 300 in total traction in 2 days, with 4 classes. 
  • Created a market role out plan including launch & 3-moth past launch. 

Arranged the follow press (in addition to more) for their Lollapalooza efforts: 


SUMMIT OUTSIDE: CONTENT CREATION & MANAGEMENT

Tucked into a 10,000-acre wilderness on Powder Mountain, Summit Outside took 850 thought leaders on an unprecedented physical and intellectual safari. It was Singularity and s’mores. Rope swings and robots. New media platforms and old-school conversation.
A vibrant tent village served as home base for the four-day excursion. Attendees participated in engaging dialogues and workshops in an enchanted forest, and explored the wilderness through adventure activities. At Summit Outside, attendees returned to nature to rediscover adventure in a spectacular setting designed to foster personal, professional, and altruistic growth. As part of the content team, Raquel was responsible for managing world- renowned guest speakers, panel discussions, and roundtables set in the bucolic hills atop Powder Mountain.